RedAlkemi Blog

The RedAlkemi blog is a collaborative space for contributors to submit unique and insightful content on digital marketing, graphic design and web development trends and tips. If you blog about or publish content in this space, contribute to the RedAlkemi blog today! Email us at blog@redalkemi.com

What Are the Main Trends of Graphic Design Today?

Graphic design has mainly been influenced by pop culture trends and technological developments lately. All design elements, tools, and working processes are impacted by preferences most likely derived from famous movies, photographers, artists, or technological changes specific to this industry.

These trends are very important because they make this art sophisticated and have a modern or futuristic appearance. They are also crucial for business owners that would like to build a brand identity appealing to the masses.

To re...

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Mac Shortcuts Every Designer Should Know

The properly chosen Mac computer for graphic design is the key to effective and high-quality work. Apple offers great solutions with reliable OS and a solid video card, such as the MacBook Pro and MacBook Air.

Developers have created a system of keyboard shortcuts to facilitate the work with computer image processing. MacOS also has a set of keyboard shortcuts, but not all graphic designers are aware of them. For example, such image editors as Photoshop also have many basic and additional tools for processing images, and these to...

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The Most Iconic Logos of All Time


One of the most important aspects for a brand to become and remain a success is its logo. It's a classic example of how design and art can come together to define a brand's identity. A logo is more than just a small design. It allows people to relate emotionally to the product or company.

Consumers attach feelings to logos and consequently start building a relationship with the brand. This is probably why there is usually a lot of opposition ...

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The Impact of Typography on Graphic Design

Typography make our designs more professional and attractive. It is a style in which they are arranged strategically in regards to the color, images, fonts, etc. Typography is not only to make a text look attractive but also it does the marketing of the content.

Typography consist of four elements including typeface, font, leading, and kerning. Typography helps in increasing the effectiveness of a brand and eradicates a bad use experience. Typography also expresses the content by using the fondant and the styles.

It is ...

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Effect of Banner Blindness on Design

Do you care to read and go through all the ads that keep running on your browsers?

Even worse, have you tried using an ad-blocker?

If your answer is yes, then you too have tasted the phenomenon of banner blindness that has slowly crept in the Internet space.

What is Banner blindness?

Banner blindness takes place when you become oblivious to the banner ads running on your browsers, to the extent that you do not pay any heed to them.

Don’t be surprised if you can’t remember any! As per a latest st...

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