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Website Re-design Of A B2B Company

EXO Edge is a B2B company that reached out to RedAlkemi to re-design their website and restructure their content to highlight their services. They also wanted to position their brand to an expanded target audience and reflect their friendly approachable work culture.

We first created a style tile for them with three options. The style tiles consisted of the color schemes, typography, imagery, icons and button options for them. Each style tile focused on the friendly yet professional values of the organization.

After the style tiles, we restructured their content strategy for the whole website and optimized the content for search engines with relevant keywords.

RedAlkemi redesigned EXO Edge’s website by creating wireframes for the proposed information architecture and then creating mockups by including the content and iconography and images.

Finally, we recreated the approved mockups in WordPress and made the whole website responsive. We tested the site on multiple browsers and devices as well as made sure all best-practice SEO criteria were met.

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“The team at RedAlkemi were quick to conceptualize our business requirement. Despite not being familiar with our nature of work they quickly adapted to our thought process and trade requirements. Very prompt with a good response time.”

– Swati Bhadoria, Customer Success Manager, Exo Edge

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